Google’s November 2023 Core Update, impact, solution: What You Need to Know
As you know Google has just rolled out its latest core update, named it “November Core Update.” This marks the fourth major update from Google in the year 2023, following the updates in October, August, and March. Many in the SEO and digital marketing community were under the impression that the October core update would be the final one for the year. However, Google has launched another update in November. The big question on everyone’s mind is: What exactly does this mean for webmasters and site owners?
Google’s official statements about these core updates are generic, and they typically don’t provide specific details about the changes. Instead, they offer general guidance, often suggesting that webmasters should take a “wait and see” approach. This has left many scratching their heads about the nature of these updates.
What Does the November Core Update Mean?
It’s not entirely clear what this latest core update entails. The term “core update” usually implies a significant, broad-scale modification to Google’s search algorithm, affecting a wide range of websites and content. It’s uncertain whether this update is meant to complement or potentially undo changes made in the October update.
If you’re a website owner, digital marketer, or SEO professional, here are some initial observations and recommendations:
1. Wait and Observe
The November Core Update was just released, so it’s essential to keep an eye on your website’s rankings. While changes may occur immediately for some, it could take up to a week for others to see the impact. If you experienced negative effects from the October core update, this update might bring some relief. However, it could also lead to more significant challenges, so monitoring is crucial.
2. Conduct an Audit
If you’ve observed changes in your rankings, consider conducting an audit to identify which pages were most affected and the types of searches that were impacted. Google often advises site owners to observe and react to assess the changes’ impact thoroughly.
3. Check Your Backlinks
Google’s algorithm updates sometimes target spammy backlinks. It’s worth investigating your backlink profile to ensure that you’re not inadvertently caught in another spam backlink update.
4. Consider AI Trends
Artificial Intelligence (AI) is a trending topic in the world of search, and Google has been experimenting with search-generative AI. It’s possible that this update may relate to improving search results from an AI perspective. While AI features are primarily rolled out in the US, they could gradually expand to other countries.
A Year of Core Updates
In 2023, Google surprised us with four major core updates, in contrast to 2022 and 2021, which had fewer core updates. Google has also announced that they’ll be launching a product review update, and these updates will become more regular. Unfortunately, Google doesn’t provide specific release dates for these updates, keeping webmasters on their toes.
So, if you run a product review site, be prepared for potential impacts, not just from core updates but from product review updates as well.
Stay Informed
In the ever-evolving world of SEO and digital marketing, staying informed and adapting to Google’s algorithm updates is key to maintaining your online presence. We’ll continue to monitor these changes and provide you with more insights on how Google updates can affect your website and future search trends.
